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Who We Are

Our mission at Impact Pricing is to educate companies about value-based pricing, which simply means charging what a customer is willing to pay. Once a company starts down that path, it’s quickly apparent that they require a much deeper understanding of value.

What We Offer

Advisory Services
Live Training
Keynote Speaking
Impact Pricing University
Books

Recent Posts

#691: Pricing in the Agent Economy: The Future Beyond Subscriptions with Steven Forth

The Two Questions Every Buyer Asks—and How to Design Your Product and Pricing Around Them

#690: Blogcast: Practical Pricing in a World with Tariffs

#689: Pricing as Language: How It Influences Valuation and Market Perception with Mike Blake

Markets don’t segment by industry; Buyers segment by problem.

Contact Us

Phone
+1 408 307-6800

Email
[email protected]

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EXCLUSIVE WEBINAR

July 25th, 2024 1PM EST

Pricing Best Practices:
How Private Equity Can Drive Value Without Compromising Relationships

Don't miss out on this opportunity to enhance your pricing approach and drive increased value.

Our Speakers

Mark Stiving, Ph.D.

CEO at Impact Pricing

Alexis Underwood

Managing Director at Wynnchurch Capital, L.P.

Stephen Plume

Managing Director of The Entrepreneurs' Fund