Category: Impact Pricing

Why You Must Use Market Segmentation – Part 1

August 13, 2019

I give a lot of advice. Sometimes people ask me for it and sometimes I just can’t help myself. ???? However, the single most common

Who We Are

Our mission at Impact Pricing is to educate companies about value-based pricing, which simply means charging what a customer is willing to pay. Once a company starts down that path, it’s quickly apparent that they require a much deeper understanding of value.