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Who We Serve
What We Offer
Free Resources
Who We Are
Login

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Who We Are

Our mission at Impact Pricing is to educate companies about value-based pricing, which simply means charging what a customer is willing to pay. Once a company starts down that path, it’s quickly apparent that they require a much deeper understanding of value.

Frequently Asked Pricing Questions

What We Offer

Advisory Services
Live Training
Keynote Speaking
Impact Pricing University
Books

Recent Posts

#775: What Buyers Actually Pay For (Hint: It’s Not Your Product) with Mark Stiving and Rebecca Kalogeris

#774: Blogcast: Buyers Don’t Buy Features

Credits Trade Clarity for Flexibility

#773: Buyers Buy Futures, Not Features: Understanding the “Let Me Think About It” Moment with Mark Stiving and Rebecca Kalogeris

#772: Why Pricing Feels Disconnected from Buyer Behavior (And What We’re Missing) with Mark Stiving and Rebecca Kalogeris

Contact Us

Phone
+1 408 307-6800

Email
[email protected]

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EXCLUSIVE WEBINAR

July 25th, 2024 1PM EST

Pricing Best Practices:
How Private Equity Can Drive Value Without Compromising Relationships

Don't miss out on this opportunity to enhance your pricing approach and drive increased value.

Our Speakers

Mark Stiving, Ph.D.

CEO at Impact Pricing

Alexis Underwood

Managing Director at Wynnchurch Capital, L.P.

Stephen Plume

Managing Director of The Entrepreneurs' Fund