Ajit Ghuman is the Director of Product Management, Pricing, Packaging, and Customer Experience at Twilio. He is the author of the book Price to Scale.
This is an Impact Pricing Blog published on January 18, 2023, turned into an audio podcast so you can listen on the go. Read Full
(843 words – 7 min) Your salespeople discount too much. They want the sale. They often want the sale at any cost, including the cost
(882 words – 7 min) Every purchase has one thing in common: A potential buyer looks at the price of a product and compares it
(677 words – 5 min) Pricing, like many fields, is both a science and an art. Many pricing professionals focus on the science side using
(889 words – 7 min) The most common sales compensation is a base pay plus a commission rate as a percentage of the revenue. The
(776 words – 6 min) Growing a traditional or transactional business may not have been easy, but it was easy to understand. Create great products.
(976 words – 8 min) Value-based pricing is an extremely simple concept: Charge what your customers are willing to pay. This is the perfect profit
(842 words – 7 min) How do buyers choose what to buy? A purchase decision can be broken up into two processes, rational and irrational.
A friend of mine sent me this example. I’ll point out a few lessons at the end. My wife took me to the Friends of
