Impact Pricing Blog

Another Amazon Pricing Tactic Discovered?

Last year, we bought yet another mesh magnetic screen so our dog, Jake, could get in and out of the house without letting the bugs in. We found something that we loved. It worked great for so many reasons. The thing is, after a summer of wear, it wore out.

Recently, my wife asked me to buy another one for this summer. Since I bought it from Amazon, I simply went to my order history to find what I purchased the last time. Here is what I saw:
Amazon conveniently put a little button there where I could “buy it again” for $23.99. I almost did. But since I wanted to make sure it was the right one, I clicked the link to take a look at the photos. Here is what I found: