Stop Measuring WTP. Start Shaping It.
June 8, 2026
Most pricing experts want to know what buyers are willing to pay. So they measure it. Van Westendorp asks buyers directly about price thresholds. Gabor-Granger
Tag: sales commitment
You Didn’t Lose the Deal. You Lost the Commitment.
May 25, 2026
Last week I introduced the Notice, Decide, Commit framework. The gap between Decide and Commit is where deals die. This week I want to talk
