Impact Pricing Podcast

Ep99: Why Pricing Should Touch Every Part of Your Organization with Jason Covitz
Jason Covitz is a VP of Pricing, Analytics, and Strategy at Safelite AutoGlass. His specialties include: P&L Management – CFO/CIO, Business & Risk Analysis, Value-Based Pricing, Sales Effectiveness, Product

Ep98: Setting Prices and What Makes Customers Buy with Natalie Louie
Natalie Louie is a Product Marketing strategist and leader who can build, scale, train and manage teams or roll up her sleeves to create and operationalize repeatable

Ep97: Pricing in the “New Normal” with Reed Holden
Reed Holden is an author and keynote speaker for Negotiating with Backbone and Pricing with Confidence. Reed provides B2B pricing and negotiating advice to clients building go-to-market strategies to

Ep96: Stop Selling Your Products, Start Delivering Value with Marco Bertini
Marco Bertini is a Professor of Marketing at Esade, co-founder of the school’s Institute for Data-Driven Decisions, and previously served as department chair. He completed his doctoral studies

Ep95: Defining No-Touch and Self-Serve Pricing with Craig Zawada
Craig Zawada is the Co-Author of The Price Advantage, one of the seminal books in pricing, and he is the Chief Visionary Officer at Pros. He

Ep94: Powerful Pricing Insights from a Subscription Expert with Robbie Kellman Baxter
Robbie Kellman Baxter is a Strategy consultant helping companies develop and optimize membership models and subscription pricing. Deep expertise in subscription-based and SaaS businesses and the Membership