Impact Pricing Podcast
Blogcast #2: When You Should Use Cost-Plus Pricing
Many companies use cost-plus pricing. In fact, I’d say nearly all hardware companies, and service companies with fixed costs, use cost-plus pricing in some way.
Memecast #5: Subscription is a Business Model
Is subscription a business model or payment model? Probably the easiest example to think through is Porsche. Yes, you can subscribe to a Porsche. But
Ep119: Pricing Roles from a Recruiter’s Perspective with Jon Jennings
Jon Jennings is the Founder and Managing Partner of Jennings Executive Search, LLC. He began his career with a boutique recruiting firm, building relationships with
Blogcast #1: Three Lessons from a P&G Price Increase
On April 20, 2021, the Wall Street Journal published an article titled Procter & Gamble Will Raise Prices in September. Here are the first three
Memecast #4: Value Metric
Pricing metrics really should be correlated with your customer’s value metrics. First off, what’s a pricing metric? A pricing metric is what you charge for.
Ep118: The Power of Conjoint Analysis with Matt Johnston
Matt Johnston is the Founder and CEO of EPIC Conjoint. As a highly motivated seasoned commercial marketing professional possessing 25 years Pricing, Product and Segmentation
