Impact Pricing Blog
Written by a Human!
Why You Need to Price Before, During, and After
The most common order in which a company prices goes something like this: come up with a brilliant product idea, create the product, then put
The Power of (Fake) Sales Prices & Discounts
Many top retailers have attempted to use discounts to lure more customers to their stores. But some have done this poorly, and found themselves in
The Role of Finance in Pricing
CFOs should be ideal people to drive pricing, but they usually aren’t. They are awesome because they care about margin. They build forward looking revenue
Pricing is NOT Driven by Supply and Demand
If you’ve ever taken a macro-economics course, you know that price is where the supply curve intersects with the demand curve … in theory. For
The Value of a TV Channel
I just read an article titled, “How Amazon and McDonald’s Use Bundling to Sell More of Everything.” Since I spend a lot of time thinking
Sell More by Keeping Prices Simple
Humans are interesting creatures. We can understand and implement concepts of such complexity – and yet, we are allured by simple things. When it comes
