Subscription Value Management
Packaging and Pricing for Growth
You have a subscription or you’ve decided to make the shift to a subscription model. Yet, there is so much you don’t know about this relatively new business model. Our experts will teach your team pricing fundamentals and best practices to create a customized Pricing Roadmap for your company. Over the course of two days, we’ll cover four main modules that will explain how to acquire, retain and expand monthly recurring revenue. Once you understand the available pricing levers and how your customers respond to them, you will have a much deeper understanding of how to grow your subscription business. You and your team will learn the fundamentals of subscription pricing, the levers you can pull, and most importantly, how to use each lever.
Pricing is extremely powerful, yet most companies don’t understand it. We can help educate your team and work with them to develop a Pricing Roadmap to successfully grow your subscription business.
The moment you make a mistake in pricing, you’re eating into your reputation or your profits.
– Katharine Paine
What will be covered?
The Subscription Pricing Workshop will cover foundational concepts and best practices, including the following learning objectives:
- Three revenue buckets and three pricing levers (besides price)
- In-depth look into what drives growth
- Key pricing takeaways from the fastest growing subscription companies
- How to choose a pricing metric
- Importance of choosing market segments
- How to package your product into good, better, best and options
- Creating a pricing roadmap: learn best practices to lay out a practical pricing roadmap
The course is filled with many aha! moments, yet it only takes the one right pricing tweak to earn over $1,000,000 in incremental profit.
How can I attend?
The workshop is offered in two formats, at your facility or online.
The onsite workshop will be held at your facility and includes up to 20 people. This is ideal if you’re at a larger company, and you want to have pricing people, product managers and product marketers all on the same page.
Your team will learn pricing concepts and they’ll have the chance to discuss and apply those concepts directly to your company. In the last module your team will create a pricing roadmap together.
This collaborative and highly interactive course is $35,000 for up to 20 people.
Online Live Course
The online live course is 90 minutes per week for 8 weeks. This course is ideal for entrepreneurs and smaller to midsize companies who don’t have enough people to justify a 20 person class. The class is still highly interactive, but you may be teamed up with people from other companies. The time may move based on the instructor’s schedule, but every class will be recorded and the recordings are available to all students.
The next class begins September 9 and costs $2,000 per student.
Mark is phenomenal: great presentation style, invites questions, responds thoughtfully and inclusively, knows the material thoroughly, has good examples, emphasizes the most important points. Great! I wrote a lot of notes, things to try to implement, things to pass to others, bookmarks, etc.Thomson Reuters FindLaw
The course was very good even for someone not directly involved in pricing because it showed how pricing can be considered in all aspects, especially enlightening in regards to how to align what we build with pricing considerations. Instructor was engaging and provided good examples to explain concepts.Trust Company Of America
Great course - Mark's passion for the topic shines through, making the topic compelling and manageable. Definitely gave me some good tools and challenged my thinking around how to better manage my portfolio and pricing moving forwardThermo Fisher Scientific
Fantastic training, very rich content and exceptional delivery.NetDocuments
I was blown away by the pricing material you covered for us yesterday at Commerce Bank. Can't wait to actually put it into practice.Commerce Bank