value-course

Value Based Business Online Course

This online course will help you drive your company to faster, more profitable growth by teaching you what a Value-Driven Culture looks like.

Since you’re here, you already know that value-based pricing is by far the most profitable pricing strategy you could implement.  Once you decide to price based on value, you can be the catalyst to help the rest of your company create, communicate and capture more value.  This course gives you the framework you need to drive impactful change throughout your organization.

There is no doubt, this is the most powerful and fundamental course you could take if you’re focused on transforming your company so everyone understands value and their role in it.

Understanding the Power of Value

It’s time to move from guessing to growing by understanding how value is created and profits made in today’s competitive marketplace.

Here’s what you’ll learn in this course:

  • How your buyers perceive value.
  • The incredible power of will I products and situations.
  • How your buyers’ journey to determine value should drive the decisions and tactics of product managers, marketers and sales.

The structure of the course allows you to go at your own pace. The instructor will hold periodic office hours for questions and interaction on Zoom.

Who should take this course?

  • Product Managers: Your job is to define and build products and features that buyers value and will pay for. How can you do that if you don’t understand value?
  • Product Marketers: Your job is to communicate the value of your product so a broad set of buyers quickly recognize that value and begin their buyer’s journey. How can you do that if you don’t understand value?
  • Salespeople: Your job is to learn how each individual buyer perceives value and communicate how your product provides that value. How can you do that if you don’t understand value?

How much does it cost?

This online course is only $500.

Ready to sign up?

Sign up now to start down the path of becoming a Champion of Value at your company by taking Mark Stiving’s online course on Kajabi.