Impact Pricing Book

Impact Pricing Book


Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer.

Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans.

Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success.

Learn how to:

  • Set prices that drive your market position
  • Correctly use costs to make profitable pricing decisions
  • Implement value-based pricing to charge what customers are willing to pay
  • Use price segmentation to leverage value and capture new business
  • Cash-in on complementary products and product versions with portfolio pricing
  • Prepare for changing conditions pricing strategically now

Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.

Impact Pricing: Your Blueprint for Driving Profits

Learn how to take your pricing strategy to the next level with Impact Pricing, available to purchase on a hardcover copy on Lulu.

You can also purchase the book on Amazon in paperback or kindle format (if you buy it on Lulu we make a few extra dollars).

What are people saying?

Impact Pricing has 4.9 out of 5 stars on Amazon. Find out what people are saying about the book.

  • I am the pricing strategist in my company and I am glad to recognize many situations recorded in this book in my real professional life. The way the concepts and ideas are described helped me to open my mind to a higher level of strategy, that in my company - multinational that attend a whole continent - has given us very nice results. Today we have improved dramatically our profitability and our product mix. We have increase the quantity sold and total revenue, which let us to increase our brand value investment and customer loyalty. Thank you very much!!

    M. Gonzalez F. Five Star Review
  • This is a very practical book on pricing. It's starts by asking some basic questions about a business: what is price, what is the product you are you pricing, and what is value. Sounds simple, but it serves as a reminder that pricing isn't as easy and simple as it looks on the surface. The book transitions into how customers behave when confronted with a price, how to create a value based pricing strategy, and how to perform price segmentation...Overall, a worthwhile read.

    Cynthia K. Five Star Review
  • A good intro to pricing basis value creation. A very good report to explain pricing and how to set prices factoring in value addition compared to competition. In today’s world where sales have ability to affect pricing, this book comes handy. In a way, there needs to be more science which should ideally eliminate sales ability to affect prices.

    Tarek L. Five Star Review
  • Impact Pricing hits the mark. Impact Pricing is best positioned to help non pricing business professionals, who need to acquire a grasp and importance of the pricing lever. The book clearly describes the key pricing imperatives and helps the reader to understand the impact of these imperatives on their businesses. The use of the summary points and questions help the reader remember what was read and reinforces salient points.

    Dick S. Five Star Review
  • A must have book!! If you really want to be successful in business you have to know how to sell your product or service at the right price ... most people use the most used system of "cost-plus" in order to get their profits but it is not the right way to do it if you really want to make more money at the right price....... Excellent book......

    Julio S. Five Star Review