Impact Pricing University

Career Success for Pricing Professionals

It's Your Time to Move from Invisibility to Influence.

As a pricing professional, you want to do more than just keep your job.  You want your colleagues and superiors to see pricing the way you do:
as the most powerful tool for your company’s growth.

You want to make an impact in your company, in your life and in the lives of those around you including your customers.

you likely face the many challenges most pricing professionals face

  • The tug-of-war between you and your colleagues/different departments
  • Managing the (often conflicting) expectations of different departments
  • A lack of recognition and respect for the powerful results your work could have, if only you were given the opportunity
  • A lack of available and credible resources to boost your career prospects and professional credibility within your organization

And that’s just the start…

Feeling like your career is stalled?

You’re not alone.  We have great news for you; your story is not over yet- we’re here to help!

No one appreciates the power pricing has
on an organization's ability to grow like you do!

Pricing professionals often envision making a huge impact on revenue growth and helping the company succeed. Instead, many find themselves in a position where they feel unmotivated and unfulfilled, knowing the difference they could make if only their colleagues and superiors know pricing like they do.

We have many ways to help you become the driving force
and CHAMPION for communicating value in your organization.

Pricing IMpacts Every Department

But you shouldn’t have to play tug-o-war with every department
to get buy-in and consensus on every product launch…
We can help show you how to make it easier!

It's Your time to lead

You have the drive (passion). You’ve mastered some pricing skills. Now, it’s time to get the right tools you’ll need to become a recognized, sought-after person of influence within your company. If you’re tired of following, and not leading then our courses and community are the next step you’ve been looking for to propel your career and your influence to new levels.

We have many ways to help you become the driving force
and CHAMPION for communicating value in your organization.

become the linchpin for success and company growth

Be known for more than a function within your company-
become the vital, trusted driver of great impact through education and learning pricing best practices

a little bit about your instructor

Mark Stiving, PhD, MBA, is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. With 25+ years experience in price segmentation, pricing product portfolios and visionary pricing, Mark’s analytical skills provide specific direction—and quantifiable results.

Sought after as a trusted advisor, Mark has consulted, trained and/or coached hundreds of companies including Cisco, Procter and Gamble, Grimes Aerospace, Splunk, and Crowdstrike. Mark uses a creative but pragmatic approach to help large businesses and entrepreneurs untangle confusion about pricing. All businesses can benefit from Mark’s value-based pricing strategies to capture their true worth, from start-ups to seasoned enterprises.

Pricing has been a lifelong passion for Mark. As a child, he contemplated why companies always use 99 cent price endings, which led to the question, “Do companies think we’re stupid?” He had a chance to study this question during his doctoral program at the University of California at Berkeley and hasn’t looked back since.

Mark is the author of Impact Pricing: Your Blueprint for Driving Profits, which has helped companies answer the fundamental question, “Am I pricing right?

And launching in October 2021, is Mark’s newest book Win Keep Grow: How to Price and Package to Accelerate Your Subscription Business

Mark is a pro when it comes to breaking down the complicated into actionable, easy to understand steps and processes his students can repeat for a career of a lifetime.