what makes a good advisor
There are three important characteristics of a great pricing advisor.
- Pricing expertise – A true pricing expert has worked in many industries, solved many different pricing problems, and has created a set of principles that apply in most situations. True experts study their field and create thought leadership content to share with the world. They willingly engage with other experts and practitioners to push the boundaries of knowledge
- Communication skills – Knowing pricing isn’t enough. A pricing advisor must be able to communicate their ideas and reasoning to their clients in ways that resonate. Clients can only make good decisions when they understand the options.
- Helpful attitude – Pricing advisors must know their role is to advise, not make decisions. Their job is to help their clients make the best decisions possible. This requires an attitude of service, not a belief that they know everything.
You have the drive (passion). You’ve mastered some pricing skills. Now, it’s time to get the right tools you’ll need to become a recognized, sought-after person of influence within your company. If you’re tired of following, and not leading then partnering with the industries most sought after pricing expert seems to make the most sense for propelling your career and your influence to new levels.
Should you choose a consultant or an advisor?
It depends on your situation.
If you have money to invest but lack the people resources to take action on the strategy you implement, a consultant is probably your best choice.
If you don’t have a lot of money to invest, but you have people to work on the project and execute on the strategies that are critical to your initiatives, then an advisor is a perfect fit. An added advantage to using an advisor is the fact that your people become more skilled at pricing and value because they’ve been shown how to think through the process and think differently about pricing.
This is where we get to provide our best work – teaching your team to fish so they can feed themselves and your organization for life!
For a closer look at the differences between hiring a consultant and hiring an advisor, take a look and a complete breakdown of how we see the differences between a consultant and advisor and a coach, read our recent article: Pricing Consultant vs. Pricing Advisor – What’s the Difference?