Impact Pricing Blog
Written by a Human!
System 1 and System 2 Value
Daniel Kahneman, in his book Thinking Fast and Slow, described system 1 and system 2 thinking. System 1 thinking is fast thinking. It’s responsive. It’s
The 5 How’s
You’ve probably heard of the 5 why’s. It’s a technique used to get to the deeper issues. Here’s an example: Prospect: “I want to buy
We Have Room for Negotiation
Shoot me now! A few days ago I was watching Shark Tank. You know, porn for entrepreneurs. One of the people pitching said, “We have
Lessons from Amazon’s Nessie
“Amazon Used Secret ‘Project Nessie’ Algorithm to Raise Prices,” blares a Wall Street Journal Headline. Of course, I had to read it. The implication in
Rules of Thumb for Price Increases
This past week while delivering a bootcamp to several companies, I articulated something out loud that I don’t think I’ve ever said or written before.
Why Your NRR Isn’t Better
Net Revenue Retention (NRR) has become a key indicator for businesses with recurring revenues. It measures revenue growth from current customers. For instance, an NRR
