You Have the Curse of Knowledge
February 7, 2024
(457 words – 4 min) I first learned about the curse of knowledge in Dan and Chip Heath’s book, Made to Stick. The concept describes
Author: Mark Stiving
#555: Pricing Table Topics: 9 of Spades – There Is More Profit in Price Segmentation
February 7, 2024
This one is the 9 of Spades from the Impact Pricing card deck. There are two major rules in pricing that are hugely valuable to
#554: Mastering the Essential Pricing Skills Beyond Hard Numbers with Alex Costa
February 5, 2024
Alex Costa is a Specialist in Strategic Pricing, statistical analysis, market intelligence, sales finance (P&L) statistical analysis, acting as a Sales Business Partner to guide
#553: Blogcast: Three Types of B2B Value
February 2, 2024
This is an Impact Pricing Blog published on December 28, 2023, turned into an audio podcast so you can listen on the go. Read Full
To Discount or Not To Discount
February 1, 2024
You can listen to the full audio version of this blog we call — Blogcast. Mr. Shakespeare might have said: To discount or not to
#552: Pricing Table Topics: 10 of Clubs – How Much Would Other People Pay?
January 31, 2024
This one is the 10 of Clubs from the Impact Pricing card deck. Face it, when you talk to a customer, what you really want
#551: Transformative Trends in B2B SaaS Pricing for 2024 with Steven Forth
January 29, 2024
Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business
#550: Blogcast: Why Your Salespeople Don’t Sell Value
January 26, 2024
This is an Impact Pricing Blog published on December 21, 2023, turned into an audio podcast so you can listen on the go. Read Full
Who Should Own Pricing?
January 25, 2024
You can listen to the full audio version of this blog we call — Blogcast. This is undoubtedly the most common question I get when
#549: Pricing Table Topics: 10 of Diamonds – Sell to Buyers that Value Your Product the Most
January 24, 2024
This one is the 10 of Diamonds from the Impact Pricing card deck. Different buyers value our products differently, hence, what that should mean to
