#559: Blogcast: Brilliant Price Move by Amazon Prime
February 16, 2024
This is an Impact Pricing Blog published on January 11, 2024, turned into an audio podcast so you can listen on the go. Read Full
Author: Mark Stiving
Stopping One of Your Biggest Revenue Leaks: Discounts
February 15, 2024
You can listen to the full audio version of this blog we call — Blogcast. There is one pernicious habit that steals revenue and, most
#558: Pricing Table Topics: 9 of Hearts – Win, Keep, and Grow: Manage All Three
February 14, 2024
This one is the 9 of Hearts from the Impact Pricing card deck. I found it fascinating when I studied subscriptions coming from a more
#557: Building a High-Performing Pricing Team That Drives Growth with Jon Jennings
February 12, 2024
Jon Jennings is the founder and managing partner of Jennings Executive Search. Established in 2014. His vision was to shape a firm anchored in transparency
#556: Blogcast: Pricing Platforms and Solutions
February 9, 2024
This is an Impact Pricing Blog published on January 4, 2024, turned into an audio podcast so you can listen on the go. Read Full
Proven Value
February 8, 2024
You can listen to the full audio version of this blog we call — Blogcast. One big aha! moment I had when studying subscriptions was
Pricing Platforms and Solutions
February 7, 2024
(536 words – 4 min) A solution is a product or service that solves a problem. A platform is a product or service that can
Three Types of B2B Value
February 7, 2024
(593 words – 5 min) Buyers trade money for Value. In B2B, value is measured in incremental profit. Let me repeat: Value is Incremental Profit
Why Your Salespeople Don’t Sell Value
February 7, 2024
(596 words – 5 min) The answer is obvious. They don’t know the value of your product. The CEO of a $15M company said to
Growth Comes from Value
February 7, 2024
(681 words – 6 min) There are only two ways to increase your revenue (and profit): win more customers and grow your current customers so
