Raise Prices Now!

January 12th - 13th, 2022
Las Vegas

How to Fearlessly Raise Prices Now!
A 2-day workshop on strategic pricing during inflation

The economy is changing in ways we haven’t seen in 40 years. Your costs are increasing.  Your margins are shrinking.  And your customers are in flux.  You’re pretty sure that what you’ve always done in the past isn’t going to work now.
You’re pretty sure what you’ve always done in the past IS NOT going to work now.

What a perfect time to raise prices… intelligently.

Join us for an extraordinary
2-day event on January 12th-13th!

Gain strategic insights into why NOW is the perfect time to raise prices.  We will spend two days guiding you through your unique dilemma in these turbulent times.

Join this premier group of pricing leaders and company executives who will convene in Las Vegas to solidify pricing fundamentals and apply them to their own businesses during these economic shocks.

Discover the process to determine when it makes sense for you to raise prices and how to do it.

The event is led by Mark Stiving, Ph.D., pricing expert, trainer, and author of 3 pricing books.

We will do whatever it takes so you leave with a clear strategy to fearlessly raise prices now.

Save $500 with early bird discount.  Discount ends December 15th, 2022

You will Learn:

  • A deeper understanding of Value-Based Pricing
  • A framework to think about Price Segmentation
  • How different customers will likely react to price increases
  • What to do about competition
  • How to raise prices on subscribers.
  • How to communicate a price increase

You will leave with:

  • A strategy to Raise Prices Now!
  • Confidence to execute your strategy
  • Workbook filled with your notes and ideas
  • Mark’s 3 pricing books
  • Special Impact Pricing playing cards 

Benefit from 30 years of proven pricing expertise from america's best pricing expert

You’ll benefit from:

  • Mark’s 30 years as a pricing researcher, practitioner, and educator
  • The collective wisdom of your professional colleagues
  • A supportive environment to stimulate your thinking and learning
  • Access to Mark during breaks and beer time


2-Day event will include lunch and all materials.  Reserve your place before December 15 and save $500.  That should cover your airfare.  We are limiting the workshop to 20 participants to keep it intimate and interactive.
Don’t miss out!  Register Today!